Email Marketing

       What is Email Marketing?

What is Email Marketing?

It's simply marketing strategies or techniques used to communicate your products and services to potential customers or existing customers, generating leads, making more sales, or creating brand awareness.

It could also be seen as a means of driving traffic to your goods and services for the sole purpose of generating more leads or sales and creating brand awareness through the use of email messages.

9 Email Marketing Tips

1. Cost

Email Marketing costs less compare to other conventional marketing strategies we are used to.

You only need an email list, a basic strategy, and an email marketing software supplier to help you run your email marketing to execute professional marketing emails.

Commercial email service providers, such as GetResponse, provide a variety of options based on the size of your email list (number of subscribers.)

GetResponse, for example, offers a free plan with up to 5,000 contacts and limitless sends, as well as essential features like email marketing, website design, web forms, and landing pages.

You'll notice that some are more economical and others are more high end, much like with other marketing products. This is usually tied to the type of audience they're aiming for and the number of features available on the platform.

2. Complete Control

You'll have complete control over your email marketing if you do these:

Create your landing pages

Create your web forms

Create your Emails

Decide how you want to run your email marketing 

Tag your audience for personalized mails

Do email segmentation for proper targeting

Automate your email delivery for detailed targeting.

3. Reliability

Reliability is one of the main advantages of email marketing.

Unlike other sales channels, when you launch an email marketing campaign, you're only sending it to people you already know and have their contact information.

They may have found their way there by filling out one of your blog posts, web forms, attending a webinar you hosted, your landing page, your website, or downloading an ebook you advertised.

They not only offered you their contact information, but they also showed you what topics they are interested in while doing so.

If you use an email marketing solution like GetResponse, you'll have access to a wealth of information that you can use to create even more focused campaigns.

You can target certain segments, such as new subscribers, existing customers, or your most loyal clients, by starting with the basics.

You can target specific email accounts that clicked on the link if you chose to go deeper into the analytical dashboards offered.

4. It is an Owned Medium

Paid, earned, and owned media are the three types of media used in digital marketing strategies. Email is considered owned media. This shows that your company has complete control over this web medium.

In the long run, your email list will grow into your most valuable online marketing asset over time: a large database of people who want to hear from you.

In comparison to social media, where you cannot control your organic reach, professional email marketing services will ensure that your emails reach practically everyone on your email list. That's why spending too much time on social media is a waste of time.

The Digital Marketing Mix. Source: SEJ

5. Simple to Use

Email Marketing Campaigns are easy to create. 

You can create your designs using already made templates if you don't know how to design or you don't have the time to create a design of your own.

With drag and drop editors that are in-built in most email marketing services.

6. Consumers Preferred Marketing Channel

Studies have shown that consumers preferred to be notified of a brand's offer through email because they are not intrusive.

Subscribers choose when to open and read their mails, and if they are no longer interested in the brand or their offer, they can easily unsubscribe.

                 

2018 consumer Email Survey report. Source: Adobe.

7. You can Reach Mobile Device Users

Emails can be opened, read, and sent via mobile devices.

Emails open with mobile devices are increasing. This means you can reach your customers wherever they are and they will make a buying decision.

You can collect emails from people both offline and online, even at events.

8. Personalised and Targeted Marketing

Subscribers like when you talk to them as if have known them for a while, like using their first names, and when you give value in your communication.

Based on the data you've collected, you can segment people with common traits and send relevant content to build customer loyalty.

9. Email Marketing Results are easy to Measure

Integrate your email marketing with email software tools with online analytics tools, such as Google Analytics.

Add UTM parameters to tract subject line, or CTA button that brought the best results.

Track users' behaviour on your website. Set goals for every email campaign.Track conversions, measure ROI.

For more information on what is Email Marketing, click here